World Tea Expo 2018

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Kombucha, the wildly popular fermented tea, gets a special showcase with the new Kombucha Pavilion debuting at World Tea Expo, June 12-14 in Las Vegas.

Produced in partnership with Kombucha Brewers International, the Kombucha Pavilion offers 10-15 furnished, turnkey booths in a dedicated area on the exposition floor to kombucha producers who want to showcase their brews.

“We’re thrilled about the partnership, getting Kombucha Brewers International onboard is exciting,” said Frank Fazio, director of new business development for World Tea Media.

Hannah Crum, founder and president of Kombucha Brewers International, believes coming together at World Tea Expo is a great opportunity for small to medium kombucha producers to have real conversations with buyers, including retailers and distributors. “It’s a natural symbiosis and this is the first of many years of working together,” she said.

Kombucha has experienced consistent annual growth in the natural and conventional retail segments. In recent years, the fermented tea has grown 30 percent in natural and 50 percent in conventional, said Fazio.

“Kombucha is the fastest growing RTD beverage in the world currently and this is a fantastic opportunity for emerging kombucha brands to showcase their products to a diversity of retail buyers,” said Brian Keating, founder of the Sage Group, a consultancy and think tank focused on the specialty tea and natural products industries. It is also a great venue for kombucha companies to interact with tea companies, said Keating.

Energias Market Research predicts the global kombucha market will experience a compounded annual growth rate of 17.7 percent between 2018 and 2024. A key factor in the rising demand for kombucha is the growing demand for healthy and natural food and beverages. The probiotic-filled beverage is known for supporting gut health.

“As many as one new brand per week pops up,” said Keating, who believes being a part of the Kombucha Pavilion is a great way for a kombucha company to become more embedded in the tea industry. “As the epicenter of tea trade and commerce, World Tea Expo is particularly excited to welcome the kombucha industry.”

Crum will speak at the expo. “An Introduction to Kombucha Brewing and Expanding Marketplace” takes place from 10 to 11 a.m. June 12 in Room 226 at the Las Vegas Convention Center.

Potential exhibitors can contact Fazio for more information at frank.fazio@informa.com.

Join us at the Expert Review Panel on Ethanol Testing for Kombucha at the AOAC’s 131’st Annual Meeting taking place at the Atlanta Marriott on Sunday September 24th from 1-4pm. The meeting is free for all to attend.

KBI President, Hannah Crum, will be on the panel. KBI Secretary, Melanie Wade (Golda Kombucha), along with Claire Irie of Lupa’s Kitchen and Adina Martinez of Mighty Bucha will also be in attendance and will be bringing Kombucha to share with the panel.

We invite you to join us! Please RSVP by sending an email to admin@kombuchabrewers.org 

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(from L to R: Elixir, Funky Fresh, Golda, Humm, Craft, High Country, KBI, Health-Ade, Bootleg Bucha)

On Wednesday, March 22nd, KBI members from around the United States converged in Washington DC to educate lawmakers about our growing industry and regulatory needs. In total, 15 member brand attended 28 meetings with members of Congress and the Senate. After a long day on the Hill talking about the KOMBUCHA Act, everyone was invited to attend a Kombucha tasting reception on the Hill. We had a fantastic turn out as over 100 different Hill staffers came out to nosh and enjoy some booch (some were seen squirreling bottles away as they left!).

KBI hopes that this buzz will turn into additional bipartisan co-sponsor signatures for the bills in the House and the Senate. Since it deals specifically with updating the tax code, the goal is to include it in any bills that might be up for a vote on the issue of tax reform.

Thank you to those who attended the Hill Climb:

Aqua ViTea Kombucha (VT)

BAO Food & Drink (NJ)

Blue Ridge Bucha (VA)

Bootleg Bucha (NY)

Craft Kombucha (DC)

Elixir Kombucha (KY)

Funky Fresh (PA)

Golda Kombucha (GA)

GT’s Kombucha (CA)

Health-Ade Kombucha (CA)

High Country Kombucha (CO)

Holy Kombucha (TX)

Humm Kombucha (OR)

Ninja Kombucha (VA)

Sole Kombucha (PA)

WANT TO GET INVOLVED? HERE’S HOW:

  • Send your Congressperson and Senator an email requesting their support.
  • Invite your Congressperson/Senator to visit your facility when they are next in-state.
  • Traveling to DC or your state capitol? Set up a meeting with your Rep or Senator. Email KBI to get a copy of the talking points.
  • Stay tuned to the KBI newsletter for updates on how else you can be involved!

 

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KBI’s Kombucha Village at the Green Festival Expo in Washington, DC was a great experience for the brands and attendees!

The Kombucha Village atmosphere brings brands together to share responsibilities, promote each the category as a whole, and sample and sell, sell, sell! Rather than being spread throughout the conference floor, several brands band together to demonstrate solidarity and to introduce consumers to the entire category. Sampling & DIRECT SELLING are encouraged at these events to hook everyone from the kombucha curious to the serious sippers, and the DC date was no exception.

The KBI Kombucha Village in Washington DC included the following brands:

Buchi (NC)

Mountain Culture (VA)

Craft (DC)

In yet another packed session, KBI president Hannah Crum was on-hand to share with attendees the benefits and  basic facts of kombucha in an educational presentation. She also pitched in pouring samples and answering questions while enticing passersby to stop for a quick sip!

“What I love about the Kombucha Village is that it introduces consumers to the category. They can quickly see at a glance that we are more than just a single brand and they are excited to try all the different flavors.” ~ Peter Roderick, Mountain Culture

Don’t miss your chance to “brand together” as KBI still has five more Kombucha Villages with slots available. Start planning now for Fall- reserve your spot today before these dates fill up!

Future KBI Kombucha Villages:

  • MENF Albany, OR (June 4-5) – SOLD OUT!
  • Green Festival Los Angeles (September 16-18)
  • MENF Seven Springs, PA (September 23-25)
  • MENF Topeka, KS (October 22-23)
  • Green Festival San Francisco (November 11-13)
  • Green Festival Portland (December 9-11)

AVERAGE MENF ATTENDANCE 10,000-15,000 people
AVERAGE GF ATTENDANCE 3,000-8,000 people

“Buchi has long understood the value of connecting directly to new customers. Education and sampling is vital to introducing newbies to Kombucha as it brings more drinkers into the category. We are thrilled to have forged this terrific opportunity and are even more excited to see it grow. Hope you will join us at the Kombucha Village!” Michael Numinous, Buchi Kombucha

 

webinar stills

KBI is delighted to report a wildly successful first webinar in our “Ask Us Anything” series – Fast Track to Distribution” (May 18, 2016). All of the attendees enjoyed the detailed and Kombucha-specific advice offered by our expert speakers. 

“Thank you so much for the webinar today! It was packed full of great information. The panel was so gracious with their time and experience. They gave very detailed answers to some really good questions. I really appreciated the real-life, real small business growing pain examples – especially mistakes made. I could easily see myself walking down that same path and making those same mistakes – thank you for saving me the expense and the agony!” -Elizabeth, BIP

Chris Montelius of Non-Prophet shared tips and advice from his former life experience as a beer distributor. Many members had written in with several questions and he graciously answered them all in a slide presentation.

Jared and Deanne of Kombucha on Tap covered distribution from their perspective as distributors of kegged kombucha in Southern California. They covered everything from equipment choices to costs involved in self-distribution vs. utilizing an outside distributor’s assistance, as well as keg-specific information regarding kegerators, keg washing, and more.

“Thanks for putting the Distribution webinar together, and thanks for injecting my questions into the conversation so late in the game. I found it tremendously informative, helpful, and timely as DZB begins to plan out the early phases of keg distribution. It’s also great to know that there are some tremendously knowledgeable and generous members of the Kombucha industry willing to shed some light on these topics. From our perspective, it has seemed a little isolating and unfriendly at times, but this webinar has proved contrary to that notion. Thanks again for facilitating this, and good luck with the future ones. I’ll be sure to tune in to the rest of the series.” -Joe, Dean’s Zesty Booch

Shane Dickman of High Country recounted the brand’s journey from tiny start-up in the late 2000s to its current size as a thriving national brand. From the tough early years of self-distribution, which sometimes involved drivers sleeping in the van on runs from Colorado to California, to the common mistakes many brands might make early on, with specific advice on how to avoid losing money on distribution deals, Shane’s experience provided a lot of insight into the lengths that sometimes must be traveled on the road to success.

“Loved the dist. webinar yesterday! Thanks for providing exceptional tools and resources to KBI community.” -Gayle, FedBrew

Did you miss this webinar? You’re in luck! The recorded version (as well as an audio-only version) is available in the member forums! Not a member? Join today!

 

On the heels of this successful first seminar, KBI is pleased to announce the second webinar in our “Ask Us Anything” series:

The Secrets of Successful Flavoring, June 21 from 1-3PM PST.

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REGISTER HERE

only $20 for KBI members, $200 for non-members

Buy 3 webinars, receive the 4th one free!

Speakers

Darius Subatis of Health-Ade

Born and raised in Boston, Darius came out to California in 2006 to pursue a career in film. After spending some time working in production for NBC Universal he decided it was time for a change. Darius joined the Health-Ade team as employee hire #1 in 2013 and has used his skills from film production to run the brewery for Health-Ade. His passion for efficiency and doing things right has helped grow Health-Ade over 10x what it was just three years ago. If he’s not brewing kombucha for Health-Ade, Darius is enjoying life with his beautiful wife, Amanda, and their dog, Riley, in Santa Monica.

 

Alla Shapiro of NessAlla

Alla joined business partner Vanessa with the common vision of helping the community gain a deeper knowledge of health and well being. Both certified herbalists, we began teaching kombucha brewing classes in Madison, Wisconsin in 2007. We became well known for our kombucha knowledge and word of our expertise spread. Workshops sold out and we soon had a SCOBY farm growing! We decided to work together to create one of the nation’s first small, local kombucha breweries.

Hannah Crum the Kombucha Mamma of Kombucha Kamp

Hannah Crum of Kombucha Kamp

Hannah Crum is the Kombucha Mamma. Originator of the Kombucha Kamp workshop,she partnered with her husband Alex LaGory, aka Alex Kombucha, to create the top informational site for Kombucha in the world KombuchaKamp.com Their mission is to “change the world, one gut at a time.” Hannah is a popular speaker about Kombucha, fermentation and bacteriosapiens at corporate and health conferences, fermentation festivals and events around the world. As an outgrowth of their commercial consulting, industry reporting and marketing efforts, Alex & Hannah co-founded Kombucha Brewers International in 2014 to unite and advocate for the commercial Kombucha bottling industry around the world. Through Kombucha Kamp’s videos, blog posts and online support communities, they have mentored 100,000’s of homebrewers all over the world. Their newly released “Big Book of Kombucha” from Storey Publishing (featuring 260 “Flavor Inspirations”) has been met with critical acclaim and praise. With this impressive wealth of information, it is no surprise that they are the leading Kombucha experts in the world.

The Secrets to Successful Flavoring

Every brewer flavors in a different way- that’s one of the ways brands differentiate their products. Have you always wanted to try out some new ideas, but weren’t sure how to start? Looking for some new flavor inspirations? Had some frustrating setbacks and not sure how to proceed? This webinar is for you!

Webinar Includes:

When to Flavor

– Primary

– Secondary

– Reasons for flavoring in primary vs. secondary


Teas

How to Flavor with Tea

– Flavoring and potency of tea types

– Tea Blends

– Brand distinction with tea alone

– Preparing ingredients

fresh_fruit

How to Flavor with Fruit

– Preparing ingredients

– Whole or Sliced Fruit, Juice, Dried, Concentrate, Freeze Dried, Frozen Fruit

– Advantages and Disadvantages

How to Flavor with Herbs, Flowers and Spices

– How to prepare herbal infusions (dried vs. fresh)

essential oils and medical flowers herbs

How to Flavor with Essential Oils

How to Flavor with Different Types of Sugars

– How each type affects flavor

-White sugar, brown sugar, honey, Stevia, etc.

Unwanted flavors and solutions (ex. water quality)

– Herbal or fruit flavors that might compromise probiotic content

– Nutrition facts skewed by fruit inclusion (having each flavor tested and labeled)

– How to know when you’ve messed up. Can it be fixed?

Join us, and ask the speakers your questions in advance by emailing Morgan!

 

REGISTER HERE

only $20 for KBI members, $200 for non-members

Buy 3 webinars, receive the 4th one free!

Upcoming Webinars:

Control Your Brew- Reducing Alcohol Levels in Under-21 Kombucha

Alcohol Testing Methods- What Works, What Doesn’t, & How to Do It for Less

Under Pressure- Kegs, Cans, & Bottles

KBI is pleased to announce our new educational webinar series! Based on feedback from the membership, we are offering kombucha specific education on a variety of topics to assist brewers with their process and help them succeed with their business endeavors.

To that end, here is a list of the topics we will be covering with more being added based on YOUR feedback!

  • Fast Track to Distribution – What You Need to Know for Sales to Grow

  • The Secrets of Successful Flavoring

  • Control Your Brew- Reducing Alcohol Levels in Under-21 Kombucha

  • Alcohol Testing Methods- What Works, What Doesn’t, & How to Do It for Less

  • Under Pressure- Kegs, Cans, & Bottles

Have an idea for a webinar topic? Want to share information and expertise with our community? Send Morgan an email!

Each session will be recorded and posted in the KBI Member Forum (Not a member? Join Here!) but for those who have questions, the benefit to participating in the live webinar is access to expert advice specific to your needs and get immediate answers. The sessions are affordably priced with a special deal of buy 3, get 1 free! Invest in your business by gaining the insights needed to move it forward today. 

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FAST TRACK TO DISTRIBUTION
TUES MAY 17th 1pm-3pm PT

REGISTER HERE

Chris

Chris Montelius of Non-Prophet

Chris Montelius is the founder and president of Non-Prophet Brewing Co. (not to mention head brewer, keg cleaner, accountant, and deliveryman) He has nine years of experience in the beverage industry including roles in sales, sales management, and brand development.

Before starting Non-Prophet Brewing he held the title of Brand Development Manager with Brown Distributing Company in West Palm Beach, FL. His role involved identifying and building relationships with local breweries in the South Florida area, pitch meetings to help sign distribution agreements with those breweries, formulating go-to-market strategies & working with the sales teams to execute those strategies, as well as sales tracking and business planning meetings with partnered breweries.

 He has been a Certified Cicerone since 2009 and has been tested on detailed knowledge of retail beer storage and service issues, knowledge of modern beers and historical beer styles, identification of off-flavors in beer, understanding of the beer ingredients, familiarity with the brewing process, plus knowledge of beer pairing principles and the ability to recommend appropriate beer pairings for most foods.

 View Chris’s LinkedIn profile.

 

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Kombucha On Tap – Jared and Deanne  co-own Kombucha on Tap and have been distributing kombucha and other items on tap since 2014. Jared is CEO and a certified draft systems technician. Deanne is VP of media/marketing and a specialist in market trends. They will share the biggest hurdles when seeking to put your kombucha on tap, why customers/distributors choose to put items on tap, and decisions that need to be made before distributing.

 

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Shane Dickman – High Country Kombucha is one of the oldest brands in the marketplace today. Formed in the early 2000s by Steve Dickman and Ed Rothbauer, High Country quickly welcomed Shane after he graduated with a business degree from Western State Colorado in 2005. Currently the Executive Vice President of HCK, his experience in the last decade has spanned nearly every aspect of managing a kombucha brewery from startup to maturity. Shane will focus on sharing his experience working with natural products distributors such as UNFI, KeHe, Whole Foods and more.

 

Webinar Will Cover:

  • Finding and select the right distributors for your business goals & model
  • What is needed to work with a distributor – minimums, costs, expectations
  • Fundamentals of establishing a good working relationship with distributors
  • How to garner greater distribution in your target markets

Cost:
$20 for members
$200 for non-members

 

REGISTER HERE

Upcoming Webinar Topics:

  • Flavored Kombucha – Different Styles, Different Flavors
  • Techniques for Controlling Ethanol in Kombucha Fermentation 
  • Ethanol Testing Methods – What Works, What Doesn’t & How to Do It for Less $$
  • Under Pressure – Bottles, Cans & Kegs

THIRSTY FOR MORE KNOWLEDGE? SEND US YOUR SUGGESTIONS TODAY!

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Kombucha Brewers International is creating KBI “Kombucha Villages” at several festivals happening around the country in 2016. Similar to a beer tent, but featuring KBI Brewery Members, the Village involves several brands banded together for discount pricing on booths while also serving up tasty glasses of booch in a fun atmosphere. This movement is spearheaded by PR Committee Board Liaison, Zane Adams of Buchi Kombucha, who states, “the initiative will bring kombucha brewers together so they can educate consumers on the unique, craft nature of our product while also promoting unity in our industry.”

So far KBI is partnering with the Green Festival Expo and the Mother Earth News Fair and is in discussions with other festivals as well. Each of these festivals will carve out premium location space and collaborate with KBI to generate interest in the category and help draw larger audiences to the festivals through social media promotion and inclusion on press releases.

The Green Festival Expo, known as “America’s Largest and Longest-Running Sustainability and Green Living Event”, brings together vendors and businesses along with eco-minded consumers to help further sustainability initiatives. The festival also offers several awards, including the Green Festival Community Award (a $5000 grant for a sustainable community project), the Green Festival Brand Award, and the Super Green Shopper Prize.

In addition to booth space, KBI has also secured a 30 minute speaking slot to further kombucha education and direct festival goers to the “Village”.

Upcoming Green Festival Dates

Each of these shows has a spot for four KBI members to set up a 5’x10′ space in a central area, and each show will feature a KBI speaker presenting.

Any interested members can email Morgan (admin@kombuchabrewers.org) to register and pay exhibitor fees.

 

KBI will also be assisting members with participating at the Mother Earth News Fair in all its locations.fair-logo

“We participated in the inaugural MENF in Wisconsin last August.  Attendance that weekend surpassed our expectations despite it being it’s first time at this venue and timing coinciding with the Wisconsin State Fair (that’s changing for 2016).   We sold out of kombucha by 2pm on Saturday so we doubled our inventory for Sunday and had fairgoers waiting in line all weekend.   The MENF staff was very supportive and gave us additional space and chairs so that we could conduct workshops on homebrewing throughout the weekend. The workshops were filled to capacity with extremely curious and questioning DIY’ers.   Overall, a fantastic event with great reach and enthusiasm.  Highly recommended.” -Karma Kombucha

“Buchi Kombucha was welcomed with open arms and hearts at the Mother Earth News Expo. Our booth was jammed packed all day with four lines, and full fermentation workshops. It’s a great way to meet homesteading individuals and families who hold a value set around fermentation and sustainability.” -Buchi Kombucha

Please contact Morgan for more on exhibiting at one or more of the Mother Earth News Fairs.

 

IMG_3023KBI President Hannah Crum will be meeting with lawmakers at a round table discussion on Capitol Hill immediately following the AOAC Mid-Year meeting. The Congressional meet and greet will take place March 15th at the Congressional offices on the Hill. 

March 15, 2016
12-1PM
402 Cannon House Office Bldg
Washington, DC 20515

As mentioned at KombuchaKon16, KBI is ramping up our grassroots lobbying efforts in order to connect with legislators who can help our industry navigate the governmental and regulatory landscape. First and foremost, will be to introduce kombucha to Congress! When Hannah was in DC for the TTB meeting in early February, she also stopped by several Congressional offices to share the KBI Fact Sheet. Not surprisingly, several of the receptionist interns hadn’t even heard of kombucha! So education is a primary focus for this first lobbying session.

In addition to bringing samples to share, we will also share Kombucha 101 to give a basic background on our product. Key to communicating the importance of our product will be founders stories because most member companies evolved out of specific health challenges that were overcome by consuming kombucha. We will also discuss the needs of our rapidly growing industry as well as share the regulatory challenges we’ve faced thus far and to discuss potential solutions.

Kombucha Brewers International expects approximately 12-20 Congressional aides at this meeting. Want one of them to be yours? Would you like your voice to be heard? Join Hannah in DC on March 15 & 16th to attend this session and to meet your Congressperson!

To participate, please drop an email to Morgan so we can include you and your Congressperson on the guest list. Also indicate if you are willing to bring samples and if you are available both days or just one. If we are not able to secure a room for the Roundtable (pending notice from our Congressional liaison), we will still be doing in person meetings on the Hill for those 2 days to spread the word about our industry.

 

South Korean President Lee Myung-bak joins members of the U.S. Congress in applauding those members who fought in the Korean war during President Lee's address to a joint meeting of U.S. Congress on Capitol Hill in Washington, October 13, 2011. REUTERS/Hyungwon Kang (UNITED STATES - Tags: POLITICS)

Official KombuchaKon 2016 Tasting Glasses

 

An unprecedented 219 kombucha brewers from 90 companies and 6 countries gathered this past weekend in sunny Long Beach, California for Kombucha Brewers International’s third annual conference, KombuchaKon 2016.

 

KombuchaKon 2016

 

This year’s KombuchaKon boasted impressive gains, including doubling last year’s attendance numbers, expansion from a single room into a conference center, a first annual industry trade show, and the World’s Largest Kombucha Sampling Bar.

 

Kombucha Tasting Bar at KombuchaKon 2016A highlight of the conference, the World’s Largest  Kombucha Sampling Bar, bustling throughout the weekend, included sample beverages from every brewer able and willing to transport kombucha to the Long Beach Convention Center. The experience allowed members to explore various flavor profiles and discuss brewing techniques with other industry insiders as they tasted. Loads of kombucha arrived throughout the weekend via various shipping companies as well as by hand delivery. The official collectible KombuchaKon 2016 tasting glasses, sponsored by Spectrum Label Corp, were in high demand as brewers compared varieties and styles.

 

Hannah Crum speaking at KombuchaKon 2016
Hannah Crum speaking at KombuchaKon 2016

New for this year, KBI offered two educational tracks, which allowed all members the chance to sit in on various sessions throughout the day, since each member registration includes admission for two attendees. Track 1 detailed processes and requirements that will be necessary for participation in the KBI Verification Program, and provided a wealth of information for Brewery in Process members focusing on basic business practices and legal requirements, the Food Safety Modernization Act, and HACCP plan creation and training. Track 2, offered more advanced topics, such as grassroots marketing strategies (such as social media, festivals, and live demos); lab testing methods, research, and an AOAC working group update; and the very popular session on techniques for controlling alcohol in kombucha production. Other workshop sessions included discussions regarding label and nutritional claims and market and trend analysis. 

 

Gary Deschutes speaking at KombuchaKon 2016
Gary Deschutes speaking at KombuchaKon 2016

Keynote speaker Gary Fish of Deschutes Brewery, a longtime member of the Brewers Association, delivered an inspiring talk that motivated KBI members by reminding brewers that quality is the main key to success as both an individual business and a trade organization, and that an industry such as this one survives only through robust and healthy competition.

 

Generous sponsors provided everything from booths at the trade show to high-quality grass-fed fermented organic foods to the conference bag sponsored by White Labs. Thank you again to all of our amazing sponsors for KombuchaKon 2016

Silver Sponsors

  • Atago USAIMG_2617
  • Anton Paar
  • The Jasmine Pearl Tea Company
  • Jenny Stern Video Marketing Web
  • Kombucha on Tap
  • Pack Leader USA
  • White Labs
  • Spectrum Label Corporation
  • Wildly Fermented

Bronze Sponsors

  • US Wellness Meats
  • Mannanova Solutions
  • Cornerstone Laboratories LLCIMG_2716
  • Gamer Packaging
  • Ventura Spirits
  • Whole Foods Markets
  • Greenberg Traurig
  • Cultivate Events

Speakers

  • Bobbi Leahy
  • Justin Prochnow
  • Sam LaBonia
  • Gary Fish

Without the help of these companies and individuals, the event surely would not have been such a smashing success. If you would like to get in on the ground level of a growing industry, join us as an affiliate member! Join the kombucha generation!

 
As with any developing event, KombuchaKon can already visualize even more ways to improve and expand for next year, and we look forward to your joining us in our next ferment!KombuchaKon 2016 Attendees