World Kombucha Day 2.21

Legend of Kombucha & Origin of World Kombucha Day
221 BC

“The most famous legend of Kombucha’s origin dates it to the Qin dynasty (221-206 BCE) during which time … it was referred to as the “Tea of Immortality.” The emperor Qin Shi Huang (秦始皇) is said to have sought to lengthen his life by any means available and this Tea of Immortality was delivered by alchemists at his request.” The Big Book of Kombucha

While we many never know where exactly Kombucha originated, this legend hints at the reverence that Kombucha brewers have had for this beautiful culture. Watch the video below to learn more about its historic origins. To honor the year of 221 BC, Kombucha Brewers International has designated February 21st (aka 2.21) as WORLD KOMBUCHA DAY!



Kombucha Culture

The ethos behind World Kombucha Day is not only to celebrate our favorite ferment, it is also to raise awareness around symbiosis and interconnectedness; diversity and inclusion; our bonds as humans and stewards of the planet. To that end, collaborate and reach out to as many local brands as possible. This is an opportunity to celebrate the CULTURE of Kombucha as much as the drink.

Kombucha Culture Ethics

  • Healthy Boundaries lead to Healthy Culture
  • Strength in Diversity
  • Symbiosis provides win-win-win opportunities for people, planet & prosperity

Kombucha Brewing Industry Values

  • Symbiosis & Collaboration
  • Sustainability & Stewardship
  • Radical Transparency
  • Triple Bottom Line – People, Planet & Prosperity
  • Diversity is our Nature!

How to Celebrate World Kombucha Day

Kombucha Brands

  • Offer free Kombucha to everyone
    • BOGO – buy one get one free
    • Free to first XX customers
  • Hold a tasting event at your taproom, favorite retailer or farmers market
    • Special Kombucha Kocktails/Mocktails
    • Several brands collab together at favorite retailer or farmers market
    • Potential to raise money for earth focused causes
      • Donate a portion of proceeds to KBI
      • 1% for the Planet
      • Local cause
  • Suggested Ways to Celebrate the Culture of Kombucha
    • SCOBY/Culture Petting Zoo (originated by Kombucha Kamp)
      • Pull out your mothers and invite consumers to touch them
      • Dispose of handled cultures for safety
    • Kombucha Brewing Demo
      • Offer a free workshop to walk people through the steps of brewing Kombucha
      • Sell your own homebrew Kombucha kit or refer them to 
    • Giant Human SCOBY (originated by Kombucha Kamp)
      • Start the Giant Human SCOBY with the rules of engagement
        • “With safe touch & healthy boundaries, like the bacteria we love and as bacteriosapiens, we throw out our nanofibers of connection (aka your hands) to create a GIANT, HUMAN, SCOBY” 
      • Request that everyone’s hands touch in order to “Close the loop”
        • Pause for a moment to breathe – it is not always easy to get large groups to connect so enjoy the vibrations of shared experience
      • Offer your heartfelt thoughts of love, humanity & the planet or any aspect of “Kombucha Culture”
      • Thank everyone for showing up and coming together, “united we stand” & “diversity is our nature”
      • Take photos or a video to share on social media
    • Other ways to entertain the crowd
      • Live Music
      • Face Painters
      • Other Kombucha based or fermented food vendors


Kombucha Consumers

  • Attend a WKD event and bring your friends
  • Share our “What is Kombucha” YouTube video on social media
  • Post photos of you with your favorite Kombucha brand/homebrew & use the social media tags
  • Host a Kombucha tasting with friends
    • Can also be Hard Kombucha!
  • Wear your favorite Kombucha swag – post photos on social media
  • Share your story of how Kombucha has impacted your life on social media & tag us

Social Media Tags

Use these tags to celebrate the day!



#kombuchabrewers @kombuchabrewers








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Hannah Crum

Hannah Crum

On Key

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