Zane Adams, KBI Chairman of the Board,
FedUp Foods – Buchi Kombucha
Lawsuit Challenges, Gossip & New Regulations
Panelist:
Zane Adams, Co-CEO and leadership collaborator with Lightswitch Foods
He was recently appointed as Co-CEO and leadership collaborator with Lightswitch Foods, a newly merged company majority held by Buchi Kombucha, a 9-year-old local brand that started its journey in a humble kitchen located on Chestnut St, Asheville, NC. He has over 12 years of experience in the marketing discipline from strategy and brand development, product positioning to enterprise partnerships and marketing communication. From its start at the North Asheville Farmers Market, to emerge as the largest producer of craft kombucha on the east coast, Buchi’s brand is starting to translate outside of the local market and cultivate a devoted following.
