Dedicated Email

What Is It?

KBI Dedicated Emails are custom-created, stand-alone messages sent on behalf of providers to our 12oo newsletter subscribers.

Details

Email Components

- Email Body: AI (Adobe Illustrator), PSD (Photoshop), JPEG, PNG, PDF
- Subject Line (Text)

Email Body Specifications

Body Dimensions	650 pixels wide x 900 pixels height
Body Format	AI (Adobe Illustrator), PSD (Photoshop), JPEG, PNG, PDF
Logo	Approved Company logo

Copy Specifications

Subject Line	Must include the Company’s name
Copy Recommendations	Use standard web safe fonts, minimum 10 pts/px Embed and underline hyperlinks (do not display actual URL) Avoid using all capital letters
Acceptable Serif Fonts	Georgia (preferred) “Palatino Linotype”, “Book Antiqua”, Palatino “Times New Roman”, Times
Acceptable Sans-Serif Fonts	Arial, Helvetica “Arial Black”, Gadget “Comic Sans MS”, cursive Impact, Charcoal “Lucida Sans Unicode”, “Lucida Grande” Tahoma, Geneva “Trebuchet MS”, Helvetica Verdana, Geneva
Acceptable Monospace Fonts	“Courier New”, Courier “Lucida Console”, Monaco

Creative Recommendations

Fonts	Use standard web safe fonts at least 10 points/pixels, avoid using all capital letters
ALT Tag	Provide unique alt tag for each image and link
Hyperlinks	Embed and underline hyperlinks (do not display actual URL)
Design	Use colors and formats that enhance readability and draw the eye to key information