KBI European Salon - Seal Program

Hannah Crum – Kombucha Brewers International, President

KBI Seal Program – Protect kombucha industry, Educate public on benefits, Convert new drinkers & grow our market



Speaker: Hannah Crum, Kombucha Brewers International, President

Hannah Crum, aka “The Kombucha Mamma,” is a longtime educator and Kombucha advocate. Her popular educational site, KombuchaKamp.com, is the most visited website in the world for Kombucha information, recipes and advice. In 2014, to further her mission of “changing the world, one gut at a time,” she co-founded KBI with her partner, Alex, who serves as Chairman of the Board and Hannah is President. Together, they have directly mentored and consulted Kombucha brewers from start-up to scale-ups since 2007 and co-wrote the authoritative “The Big Book of Kombucha” (Storey, 2016). Taking KBI’s mission to promote and protect the Kombucha industry worldwide to heart, Hannah has been a featured speaker at conferences, festivals and on television as the leading expert in Kombucha.






  • Why a Verified Seal program
  • What are the details of the program
  • Who is KBI
  • When and how it will roll out
  • Marketing Plans


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