From May 12- May 15, 2020, kombucha brewers from all over the country came together to lobby their representatives in support of the KOMBUCHA ACT. With many states in full lock down, and Congressional staff working from home, KBI’s bi-annual hill climb looked a little bit different this year than in years passed. Normally, KBI President Hannah Crum and her team fly to Washington, alongside kombucha brewers and advocates. Hours are spent “climbing the hill”- running from building to building, meeting with Congressional Staff, and educating staff and representatives about what the heck kombucha even is.
Since the KOMBUCHA Act was introduced in 2016, KBI has attended over 180 meetings with Senate and Congressional staff, to educate lawmakers about the Kombucha industry and to drum up support for the Act. The COVID crisis threatened to cancel our critically timed May hill climb, but KBI and our brewer advocates got creative. Unable to meet with staff and representatives in person, our team set up 17 virtual meetings over video and online conferencing platforms.
Over the span of just a few days, KBI members, board members, and staff worked together to communicate the stories of how this crisis has impacted our industry and how the Act will provide stability for additional industry expansion. Away from the hustle and bustle of Capitol Hill, the meetings took on a more intimate, personal tone. Often, hill climbs are a rushed and hectic scene. Through the magic of the “work from home” hill climb, we were able to promote the KOMBUCHA Act, and the needs of our industry in general, to focused and interested staffers.
We shared some of the unique struggles our industry has faced over the last few months, like loss of product as well as CO2 shortages. The staffers and representatives were extremely kind, generous with their time, and responsive. As a direct result of our meetings, the KOMBUCHA Act picked up four additional co-sponsors.
We all know that kombucha brewers are a passionate, creative, and hardworking group. This May’s virtual hill climb is further proof of that, and showed that when we get creative and put in the work, big things can happen to benefit our industry!
JOIN US FOR UPCOMING VIRTUAL HILL CLIMB EVENTS AND HAVE YOUR VOICE HEARD!
CALIFORNIA KOMBUCHA BREWERS – June 23-25th
Meetings already set up with:
- Senator Kamala Harris
- Speaker Nancy Pelosi
- Plus YOUR LOCAL REPRESENTATIVE
FLORIDA & NEW YORK KOMBUCHA BREWERS – July 21-23rd
If you’d like to join the meetings, or schedule a meeting with your local congressman, please email email@example.com.