Distribution Guide for Commercial Kombucha

Presented By:
Danny Metcalf, Brew Dr. Kombucha

Danny Metcalf is the Director of Business Operations at Brew Dr Kombucha. His primary focus is scaling the fast growing organization in line with the company’s sustainability initiatives. He was responsible for orchestrating B Corp certification at Brew Dr and continues to oversee the sustainability department. Prior to working at Brew Dr, Danny was an analyst at the Department of Energy.

Cory Mathews, Lazy Beach Brewing

Cory and his wife Jess, started Lazy Beach Brewing in 2014 and began making Hard Kombucha in 2015. We self distribute to local bars and restaurants as well as create all sorts of different flavors for our taproom.

The committee met frequently between May and August 2019 to hash out the details of this info; we’re excited to share what we discovered and get additional feedback to include additional resources.

  • Learn about the various methods of distribution and route to markets for Kombucha brands of any size (including BIP)
  • Define appropriate margins at retail level
  • Broker vs in-house: when to align with a broker at retail
  • How to manage in-house fleet including at what point does it make sense to hire a delivery driver and schedule regular maintenance

We invite you to listen in and ask questions. FREE for KBI Members; $40 for non-members.


January 15th 1pm PST


DATE: January 15th, 2020
TIME: 1-3pm PST; 30 min presentation & 15 min Q&A
COST: Free for KBI members, $40 for non-members
Have questions? Please send in advance to admin@kombuchabrewers.org

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